There is basically one major difference between offline and online MLM promotion: one-on-one approach versus one-on-many approach In offline promotions, one-on-one approach and follow up on each lead is a very crucial factor If you can follow up on a prospective lead and succesfully educate him about you MLM program, you've got yourself a downline If not, you'll have to wipe the tears off your eyes and try your luck with the next prospective leadAn ideal online promotion in the other hand, relies very little on one-on-one follow up With the power of the internet, it is possible to find people who are already interested in MLM, willing to spend money on promoting it and train them about your MLM program all automatically This way it is possible for you to have many prospective leads at the same time, train them all at the same time automatically and therefore makes your chance of recruiting downlines significantly biggerTo do a successful online MLM promotion, it is best to know first what to avoid in doing it Here are the wrong ways most people are doing in promoting their online MLM program:1 Promoting an online MLM in an offline mediaBy offline media, we mean regular magazines or newspapers you usually subscribe to or sold on bookstores Some people may think that if they promote their MLM program in TIME magazine or Wall Street Journal, they will instantly get thousands of leads who will easily turn into downlines Anyway, almost everybody read TIME magazine, right? True, but to tell you the truth, almost nobody who is reading a magazine or a newspaper will put down whatever it is they are reading, dash frantically to the computer and type the URL you promote to check it outMost people will think "This may be OK to try I'll browse the site when I get to my computer" then read on When they finally get to their computer a few hours later, they most probably have totally forgotten about your ad2 Promoting an online MLM in an online classified ads siteThere are two reasons why this is a bad move: First, because there are now literally thousands of classified ads sites on the internet None of them is a major player in the field, which means you must try to post to all of them for maximum exposure Second, because most of the sites don't charge anything to put ads on their sites, a lot of other people are also promoting thereTo get a decent number of people viewing your ad, you must put your MLM promotion ad in at least several hundreds classified ads sites There are softwares out there that can do this automatically, but if everybody's using a specialized software to do this, then your ad will be competing against tens of thousand of other advertisers' ads, and as soon as your ad appears it will be pushed downward by other ads from other advertisers The chance of the right kind of lead seeing your ad in the right time and the right mood is very slim if you try this approach3 What could make all those 2 mistakes even worse: using long and forgettable URLThis 3rd mistake can only make the previous 2 mistakes even worse If you are very lucky and an eager lead finally reads your MLM ad and decides to visit the URL you're promoting (let's say it's something long and ugly like yourmlmcompanycom/cgi-bin/prospect1cgi?sponsorid=1192349&message=1192 If he decides to sign up right there and then after reading the promotional material, you are to be congratulated as one of the luckiest MLM distributor in the history of the industryHowever, if he doesn't sign up directly (which is very normal), he may want to revisit your site later after some deep contemplation Unfortunately for you, he may not remember your long URL when he gets back from his contemplation He may only remembers the yourmlmcompanycom part and type it in into his browser This will bring up the same exact page he visited, but this time you won't be his upline if he signs up Sad, isn't it?After looking at the wrong ways to do an online MLM promotion, let's take a look at the correct ways of doing it below:1 Promoting an online MLM in an MLM/Internet business related ezineAn ezine is an electronic publication sent out by its publishers on a timely basis via email to its readers Readers of MLM/Internet business related ezines are very interested in the topic, and they are a very responsive market to your MLM ads Your ads will be put before/after or between articles, depending on how much money you are willing to payPut your ads in one of the MLM/Internet business related ezines, and you are guaranteed many qualified leads who will be easy to convert into downlines if your MLM company has a good follow up system2 Promoting an online MLM with pay per click search enginesThis is one of the most powerful online MLM promotion method known today Many well known search engines such as Google now "rent" a portion of their search result page to be used by paid advertisers to put their ads on For every "click" to your site, you must pay a certain amount of money (starting from as little as 5 cents)With this promotion method, your MLM promotional ad can show up on the search result page of Google if somebody types in MLM related queries in the search box Imagine the power of it A lead wanting to join an MLM program, typing in the word "MLM program" into Google, and reads your ad when the search results are displayed Will he click to find out more? Most likely3 What could make all those 2 right methods even more successful: using short and memorable URLWhich URL is more likely to be remembered by first time visitors to your MLM site: yourmlmcompanycom/cgi-bin/prospect1cgi?sponsorid=1192349&message=1192 or myownmlmcom?It is possible to direct every prospect visiting myownmlmcom to yourmlmcompanycom/cgi-bin/prospect1cgi?sponsorid=1192349&message=1192 without they ever knowing the difference This way, your prospect can remember your URL much more easily, and whenever they visit your URL again, you'll still be their upline of they sign upThis very useful feature is now available from as cheap as $8 per year on the internet Just search in the search engines for "cheap domain name with frame forwarding" (without the quotes) and you'll find many options to choose fromCONCLUSION:Most of the wrong ways of doing online MLM promotion are free methods Avoid this seemingly money free methods They seem to be free at the first glance, but in the end they bring you very little result and consume very much of your timeAll of the right ways of doing online MLM promotion are paid methods Most beginners in MLM try to avoid these methods, yet they bring in the most result with no wasted time on your part
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