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He also asked me if salespeople should adapt their sales approach to the personality types of their customers
Here's how I answered him
A
Selling is a skill, comparable to accounting or engineering: Specific actions, properly applied in a proscribed order, produce the best results
Given enough motivation, almost any skill can be learned without formal training
Two of General Motors's top engineers never took an engineering course
Michael Dell didn't major in computers and dropped out of college
B
Similar aptitude patterns are seen in highly successful salespeople, trial lawyers and teachers
Salespeople who lack the right aptitudes and attitudes can substantially improve their sales skills, if they are willing to change their behaviors
The changes they need to make are simple, yet it requires a lot of self-discipline to make those changes
C
The type of training that is most likely to produce dramatic improvement is based upon the latest understanding of how the human mind works
It eliminates persuasion in favor of committed agreements
D
The theory that salespeople can assess a customer's personality type, and then adapt their selling techniques accordingly, has been widely promoted
However, we have never seen a salesperson that can demonstrate that skill
No one (or customer) has a static personality; we all change continuously, reacting to stimuli as we receive them
It's hard enough to figure out anyone's personality type; it's extremely difficult to analyze and react to it moment-to-moment
I believe that only trained, experienced psychologists are likely to be able to make practical use of that theory
So, Are Top Salespeople Born or Made?We studied the top 1% of salespeople across 23 different industries
Some are self-made, learning what works best through intuition and experience
Many were trained, learned several selling systems, and eventually settled on the selling system that produces outstanding results
The ironic thing is that most of the top salespeople are doing the same things, and what they are doing is radically different from the other 99% of salespeople
Our conclusion is that top salespeople are clearly made
©Jacques Werth, High Probability® Selling - All rights reserved
Jacques Werth, author of "High Probability Selling," is an internationally respected Sales Trainer and Sales Consultant
HPS graduates are excelling as Top Producers in over 70 industries
Visit http://www
highprobsell
com to read more articles, preview the book, and learn more about High Probability Selling
Article Source: http://EzineArticles
com/?expert=Jacques_Werth
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