I read about preparing press releases, doing book signings, methods for approaching that various mediaSomewhere along the line, I began to have more sober thoughts "Wait! I don't even own a car What am I gonna do, hitchhike around on an author's tour?" And most authors don't get offered interview spots on TV and Radio unless their book is ALREADY a bestseller - or unless the topic they're writing about ties in with some current and news-worthy eventBasically, the tried-and-true methods of book promotion were beyond my means or just not feasible No one wanted to review my book because I was an unknown author (!) The editors of the local papers and the folks at the college radio never replied to meThen the idea hit me: I could reach as many people on the internet, and not even have to leave my house From that time on, I devoted hours to traversing the web I participated in discussion forums, submitted my title to book lists like IBLIST, wrote and posted "free to reprint" articles with attached author's bio and links to my website on AuthorsDen And on that site I posted a full bio, links to my book page on my publisher's site, and sample chaptersSome weeks as many as a hundred people would visit my site, and a dozen would read my excerpts This went on week by weekover a year's timeHow many books did I sell as a result of this (not including other efforts)? I could count them on my fingers So what happened there?Here's my hypothesis, and it has to do with the average person's perception of the web See, to an author it seems a natural place to be exposed and generate sales But to others, it's a wide ocean of FREE information, a kind of cyber-library My guess is that my visitors read through my sample chapters and enjoyed themThen they moved on, continuing to browse the endless field of free-to-view content that will forever come-hither in response to their keystrokes
Seth Mullins is the author of "Song of an Untamed Land" Visit his complete blog at [http://wwwwritingupcom/blog/seth_mullins]
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